Determinants of corporate reputation: a study of consumers’ perspective of Malaysian Aviation Company

• Main Authors: Tay, Su-Lin, Chan, Tak-Jie, Mohd Hassan, Nurul` Ain
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2020
• Online Access: http://psasir.upm.edu.my/id/eprint/88392/1/ABSTRACT.pdf; http://psasir.upm.edu.my/id/eprint/88392/; https://hrmars.com/papers/detail/IJARBSS/7972/Determinants-of-Corporate-Reputation-A-Study-of-Consumers-Perspective-of-Malaysian-Aviation-Company
• Institution: Universiti Putra Malaysia

This study examined the predicting factors of selected facets of RepTrak™ reputation model (products/services, innovation, citizenship, leadership, performance) and corporate reputation of Malaysia Airlines Berhad, from consumers’ perspective. Utilizing the Fombrun’s (2006) RepTrakTM reputation mode...