Does it matter where to run? intention to participate in destination marathon
Purpose: The purpose of this study is to examine the effect of marathon enthusiasts' perceptions towards venue quality, race competition, organisation and service quality on their intention to participate in a destination marathon in the emerging region's context. It also seeks to investig...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88514/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/88514/ https://www.emerald.com/insight/content/doi/10.1108/APJML-12-2019-0737/full/html |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |