Identifying Generational Cohorts in Sarawak

by Tinga, Hiram, Ernest Cyril, de Run, Fam, Kim-Shyan
Published 2012

Customer Engagement and Loyalty Issues in Omnichannel Fast-Food Industry

by Phang Ing @ Grace, Ng, Jing En, Fam, Kim-Shyan
Published 2021

Attitudes towards offensive advertising: Malaysian Muslims' views

by Ernest Cyril, de Run, Muhammad Mohsin, Butt, Fam, Kim-Shyan, Jong, Hui Yin
Published 2010

Attitudes towards offensive advertising: Malaysian Muslims' views

by Ernest Cyril, de Run, Muhammad Mohsin, Butt, Fam, Kim-Shyan, Jong, H. J.
Published 2012

Chinese Generation Xers’ Attitude toward Advertising:Evidence from Hong Kong and Shanghai Consumers

by Ernest Cyril, de Run, Hiram, Ting, Fam, Kim-Shyan, Jozsa, Laszlo, Andrea, Solyom
Published 2012

Does it matter where to run? intention to participate in destination marathon

by Fam, Kim Shyan, Ting, Hiram, Tan, Kim Lim, Hussain, Kashif, Cheah, Jun Hwa
Published 2020

The role of media in sponsorship decision making during Covid-19 : a Malaysian perspective

by Mohamad-Noor Salehhuddin Sharipudin, Nurzihan Hassim, Suffian Hadi Ayub, Fam, Kim-Shyan, Rosli Mohammed
Published 2022

Exploring managers’ perceptions on sponsorship relations and decision making in the Malaysian B2B context

by Mohamad-Noor Salehhuddin Sharipudin, Nurzihan Hassim, Suffian Hadi Ayub, Fam, Kim-Shyan, Nusanee Meekaewkunchorn
Published 2023

The changing business ethics and etiquette, in Slovakia and Hungary, due to globalization

by Tóth, Zsuzsanna, Józsa, László, Huszárik, Erika Seres, Fam, Kim-Shyan, Sharipudin, Mohamad-Noor Salehhuddin, Ayub, Suffian Hadi
Published 2024