Factors leading to online purchase intention on facebook and instagram of generation Z
The purpose of this study is to examine factors leading to online purchase intention on Facebook and Instagram of Generation Z. This study is significant in at least two ways. First, it extends the work. Second, it provides information to organization such as marketers on ways to improve customer of...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hampstead Psychological Associates
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88988/1/GEN.pdf http://psasir.upm.edu.my/id/eprint/88988/ https://www.psychosocial.com/article/PR260237/13628/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |