Factors leading to online purchase intention on facebook and instagram of generation Z

• Main Authors: Mohd Sayadi, Shahirah Amira, Sidek, Shafie, Ismail, Kamarulzaman, Manickiam, Neelamehan, Thanasegaran, Ganesh, Jantan, Amer Hamzah
• Format: Article
• Language: English
• Published: Hampstead Psychological Associates 2020
• Online Access: http://psasir.upm.edu.my/id/eprint/88988/1/GEN.pdf; http://psasir.upm.edu.my/id/eprint/88988/; https://www.psychosocial.com/article/PR260237/13628/
• Institution: Universiti Putra Malaysia

The purpose of this study is to examine factors leading to online purchase intention on Facebook and Instagram of Generation Z. This study is significant in at least two ways. First, it extends the work. Second, it provides information to organization such as marketers on ways to improve customer of...