Marketing Strategy of Lembaga Tabung Haji A Case Study
The approach in marketing of services has been changing nowadays. In concept, services are marketed in the same way as tangible goods. In practice however, the characteristics that differentiate services from goods lead to different marketing program. The strategies and tactics used in the market...
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| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1998
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/9254/1/GSM_1998_10.pdf http://psasir.upm.edu.my/id/eprint/9254/ |
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| Institution: | Universiti Putra Malaysia |
| Language: | English English |