Marketing Strategy of Lembaga Tabung Haji A Case Study

• Main Author: A. Rahman, Mahfar
• Format: Project Paper Report
• Language: English; English
• Published: 1998
• Subjects: Lembaga Tabung Haji. - Case studies.; Service industries - Marketing - Case studies - Malaysia.
• Online Access: http://psasir.upm.edu.my/id/eprint/9254/1/GSM_1998_10.pdf; http://psasir.upm.edu.my/id/eprint/9254/
• Institution: Universiti Putra Malaysia

The approach in marketing of services has been changing nowadays. In concept, services are marketed in the same way as tangible goods. In practice however, the characteristics that differentiate services from goods lead to different marketing program. The strategies and tactics used in the market...