Key tea beverage values driving tourists' memorable experiences: an empirical study in Hong Kong-style cafe memorable experience
Purpose: Using consumption value theory, this study aims to examine the impact of tourists’ perceived consumption value dimensions of tea beverages offered by Hong Kong (HK)-style cafés, including taste value, price value, health value and emotional value, on tourists’ memorable experience (ME), sat...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald Publishing
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/93975/ https://www.emerald.com/insight/content/doi/10.1108/IJCTHR-08-2020-0188/full/html |
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| Institution: | Universiti Putra Malaysia |