Key tea beverage values driving tourists' memorable experiences: an empirical study in Hong Kong-style cafe memorable experience

• Main Authors: Cheung, Man Lai, Leung, Wilson K. S., Cheah, Jun Hwa, Koay, Kian Yeik, Cheng-Yu Hsu, Bryan
• Format: Article
• Published: Emerald Publishing 2021
• Online Access: http://psasir.upm.edu.my/id/eprint/93975/; https://www.emerald.com/insight/content/doi/10.1108/IJCTHR-08-2020-0188/full/html
• Institution: Universiti Putra Malaysia

Purpose: Using consumption value theory, this study aims to examine the impact of tourists’ perceived consumption value dimensions of tea beverages offered by Hong Kong (HK)-style cafés, including taste value, price value, health value and emotional value, on tourists’ memorable experience (ME), sat...