The influence of self-efficacy in ethical consideration and decision-making process: views from Malaysian Public Relations practitioners
The study explores factors influencing PR practitioners’ ethical consideration in decision-making process. In line with the theoretical approach of self-efficacy, practitioner’s performances emanate from individual self-efficacy aligned with organization culture and objectives. Thus, self-efficacy i...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Public Knowledge Project
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/95497/ https://journalofcommunication.ro/index.php/journalofcommunication/article/view/332 |
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| Institution: | Universiti Putra Malaysia |