The influence of self-efficacy in ethical consideration and decision-making process: views from Malaysian Public Relations practitioners

• Main Authors: Eyo, Nsini Anselem, Mohd Hasan, Nurul Ain
• Format: Article
• Published: Public Knowledge Project 2021
• Online Access: http://psasir.upm.edu.my/id/eprint/95497/; https://journalofcommunication.ro/index.php/journalofcommunication/article/view/332
• Institution: Universiti Putra Malaysia

The study explores factors influencing PR practitioners’ ethical consideration in decision-making process. In line with the theoretical approach of self-efficacy, practitioner’s performances emanate from individual self-efficacy aligned with organization culture and objectives. Thus, self-efficacy i...