Assessment of consumer participation and behaviour towards the “No Plastic Bag Campaign” in Kuala Lumpur

• Main Authors: Syed Ismail, Sharifah Norkhadijah, Suhaimi, Nur Syakirah Hanani, Karuppiah, Karmegam
• Format: Article
• Published: Human Resource Management Academic Research Society 2021
• Online Access: http://psasir.upm.edu.my/id/eprint/96079/; https://hrmars.com/index.php/IJARBSS/article/view/11717/Assessment-of-Consumer-Participation-and-Behaviour-towards-the-No-Plastic-Bag-Campaign-in-Kuala-Lumpur
• Institution: Universiti Putra Malaysia

This study assessed the consumer’s participation and behavior in the plastic bag campaign in the country. Participant observation and assessment were conducted among 396 shoppers at 3 different stores (i.e. hypermarket, supermarket, and convenience store) around Kuala Lumpur. Half of the shoppers in...