Consumer acceptance of fermented drinks in Malaysia
Fermented beverages have become a powerful player in the global beverage sector because of the increased demand for health products and their nutritional benefits to societies. This study aimed to identify consumer acceptance and willingness to pay for fermented drinks developed by MARDI. It also wi...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Secholian Publication
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/96515/ https://msocialsciences.com/index.php/mjssh/article/view/1163/837 |
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| Institution: | Universiti Putra Malaysia |