DESCONTMARKS: scale development and validation
In order to attract more tourists to visit a particular place, destination content marketing plays an important role. Tourism research has recently shown an interest in destination content marketing; especially when tourism destination is advertised. Currently, there is no scale available to measure...
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| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/96618/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/96618/ https://www.ccsenet.org/journal/index.php/ass/article/view/0/45542 |
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| Institution: | Universiti Putra Malaysia |
| Language: | English |