Rapport management in hotel responses to online reviews in Malaysia
Digital technology has permitted an immense transformation in both modes and ease of communication. The development of web-based technologies such as the internet has increased the popularity of the marketing strategy of electronic Word-of-Mouth (eWOM) via online reviews, which have a major impact o...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2021
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/99561/1/TAW%20LY%20WEN%20-%20IR.pdf http://psasir.upm.edu.my/id/eprint/99561/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Putra Malaysia |
| Language: | English |