Compatibility and Market Penetration of Family Takaful Product: A Comparative Study

Compatibility and Market Penetration of Family Takaful Product: A Comparative Study

This study aims to address the issue of low market penetration of family takaful products by assessing its compatibility in relation to their conventional competitors. Using comparative case studies approach, this study focuses on the Individual Family Takaful vis-a- vis Individual Life Insuranc...

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Bibliographic Details
Main Authors: Nor Haziah Hashim, Muhamad Muda, Prof. Dato' Dr.
Format: Article
Language:English
Published: Kolej Universiti Islam Malaysia 2012
Subjects:
Takaful
Islamic insurance
Market penetration
Comparative study
Online Access:http://ddms.usim.edu.my/handle/123456789/5302
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Institution: Universiti Sains Islam Malaysia
Language: English

Internet

http://ddms.usim.edu.my/handle/123456789/5302

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