Leading Creativity Through The Web: Public Relations Perspectives
Communication becomes a crucial element in human daily lives and activities. Same goes for organization in which communication is used to lead them disseminate information and establish relationship through communication. In communication, leading organization and public are two things that compl...
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| Main Authors: | , , , |
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| Format: | Conference Paper |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://ddms.usim.edu.my/handle/123456789/6031 |
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| Institution: | Universiti Sains Islam Malaysia |
| Language: | English |
| Summary: | Communication becomes a crucial element in human daily lives and activities. Same goes
for organization in which communication is used to lead them disseminate information and
establish relationship through communication. In communication, leading organization
and public are two things that complementary to each other. Hence of different medium
of communication, there are several elements to encounter in the development of website.
Apart from that, by leading creativity through website, it also helps organization engaging
with audiences 'perception align with organization objectives. This paper gives public
relation views of how an organization may maximize the use of website in term of branding,
providing smooth and clear navigation for audience and well as implementing the skills
of online persuasion and its process that help to control and monitor the acceptance and
perception of public. As a result, this could lead to the formation organization reputation.
Another aim of this paper is to highlight the concept of leading aspects in creative way to
disseminate information to the public. Thus, public relations practitioners should consider
the concept to develop their organization websites. |
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