Leading Creativity Through The Web: Public Relations Perspectives

• Main Authors: Kartini Kamaruzzaman, Siti Aishah Mohammad Razi, Mohd Yahya Mohamed Ariffin, Dr., Muhamad Zaki Mustafa
• Format: Conference Paper
• Language: English
• Published: 2012
• Subjects: Leading; Creativity; Public relations; Website
• Online Access: http://ddms.usim.edu.my/handle/123456789/6031
• Institution: Universiti Sains Islam Malaysia

Communication becomes a crucial element in human daily lives and activities. Same goes for organization in which communication is used to lead them disseminate information and establish relationship through communication. In communication, leading organization and public are two things that compl...