The Acceptance of TV Islamic Reality Shows by the Malay Community
Reality television has become increasingly popular since the past few years among viewers and television producers alike due to their own individual reasons. This studies tries to understand the acceptance of the reality television, specifically, the genre of Islamic reality televisions hows among t...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Sains Islam Malaysia
2015
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| Subjects: | |
| Online Access: | http://ddms.usim.edu.my/handle/123456789/9121 |
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| Institution: | Universiti Sains Islam Malaysia |
| Language: | English |
| Summary: | Reality television has become increasingly popular since the past few years among viewers and television producers alike due to their own individual reasons. This studies tries to understand the acceptance of the reality television, specifically, the genre of Islamic reality televisions hows among the Malay, community. This is a quantitative study, which uses the survey method with questionnaire as the research instrument. The research targets at Malays
from the age of 13 years old and above, nationwide. The study includes the level of TV viewing habits among the Malay community, the preference and viewing habits of lslamic reality shows, the reasons ,for watching and the satisfaction gained from watching the Islamic reality shows, the perception
and attitude towards the Islamic reality shows, the perception and attitude toward the Islamic reality shows, as well as the involvement in and impact change on viewers of the programs. |
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