The Acceptance of TV Islamic Reality Shows by the Malay Community

• Main Authors: Aini Maznina Abdul Manaf, Saodah Wok, Rizalawati Ismail, Siti Sakinah Abdul Latif
• Format: Article
• Language: English
• Published: Universiti Sains Islam Malaysia 2015
• Subjects: Reality Tv; Islamic reality shows; Malay community; Cultivutlon theory
• Online Access: http://ddms.usim.edu.my/handle/123456789/9121
• Institution: Universiti Sains Islam Malaysia

Reality television has become increasingly popular since the past few years among viewers and television producers alike due to their own individual reasons. This studies tries to understand the acceptance of the reality television, specifically, the genre of Islamic reality televisions hows among the Malay, community. This is a quantitative study, which uses the survey method with questionnaire as the research instrument. The research targets at Malays from the age of 13 years old and above, nationwide. The study includes the level of TV viewing habits among the Malay community, the preference and viewing habits of lslamic reality shows, the reasons ,for watching and the satisfaction gained from watching the Islamic reality shows, the perception and attitude towards the Islamic reality shows, the perception and attitude toward the Islamic reality shows, as well as the involvement in and impact change on viewers of the programs.