Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia
Malaysia has deployed many tourism themes, beginning with “Malaysia, Truly Asia” to the more temporal-specific themes of “Visit Malaysia Year” and “MyFest 2015” to portray its uniqueness within the context of the multiracial country. Malaysia aims to capitalise on the diversity of its attractions...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Sains Malaysia
2016
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| Online Access: | http://eprints.usm.my/28504/1/Pages%2052-59%20from%20HSSEC-2016-PROCEEDINGS-3.pdf http://eprints.usm.my/28504/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |