Theming and Imagineering as a Placemaking Strategy – A Case Study of Islamic Tourism in Malaysia

• Main Authors: Khalid, Nurul Shakila, Muzaini, Hamzah
• Other Authors: Loke, Yiing Jia
• Format: Book Section
• Language: English
• Published: Universiti Sains Malaysia 2016
• Subjects: H1-99 Social sciences (General)
• Online Access: http://eprints.usm.my/28504/1/Pages%2052-59%20from%20HSSEC-2016-PROCEEDINGS-3.pdf; http://eprints.usm.my/28504/
• Institution: Universiti Sains Malaysia

Malaysia has deployed many tourism themes, beginning with “Malaysia, Truly Asia” to the more temporal-specific themes of “Visit Malaysia Year” and “MyFest 2015” to portray its uniqueness within the context of the multiracial country. Malaysia aims to capitalise on the diversity of its attractions...