Strategic Ambidexterity As The Core Strategy To Enhance Internationalization Performance Of Herbal-Based SMEs In Malaysia

Strategic Ambidexterity As The Core Strategy To Enhance Internationalization Performance Of Herbal-Based SMEs In Malaysia

Kajian ini meneliti kepentingan strategik ambideksteriti dalam konteks perusahaan kecil dan sederhana berasaskan produk herba (PKSH) di Malaysia yang telah menembusi pasaran antarabangsa dan bagaimana strategik ambideksteriti boleh meningkatkan prestasi pengantarabangsaan daripada perspektif keup...

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Bibliographic Details
Main Author: Mashahadi, Faizah
Format: Thesis
Language:English
Published: 2015
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/30102/1/FAIZAH.pdf
http://eprints.usm.my/30102/
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Institution: Universiti Sains Malaysia
Language: English
Description
Summary:Kajian ini meneliti kepentingan strategik ambideksteriti dalam konteks perusahaan kecil dan sederhana berasaskan produk herba (PKSH) di Malaysia yang telah menembusi pasaran antarabangsa dan bagaimana strategik ambideksteriti boleh meningkatkan prestasi pengantarabangsaan daripada perspektif keupayaan dinamik. This research examined the relevance of strategic ambidexterity in the context of internationally operated herbal-based SMEs (HbSMEs) in Malaysia and how could strategic ambidexterity enhance HbSMEs internationalization performance from the dynamic capability perspective.

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