Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. D...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/30379/1/Thesis_rev10.pdf http://eprints.usm.my/30379/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |
| Summary: | Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran
keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit
buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih
banyak jualan dan menjana lebih banyak pendapatan.
Due to the low reading rate among Malaysian, the overall market size of book retailing
is always limited and competitive. Some book retailers have organized book fairs
around Malaysia in order to stimulate the more sales and generate more revenue.
However not every book fair could attract huge crowd to visit and purchase. |
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