Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry

Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. D...

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Main Author:	Loo , Chun Hou
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/30379/1/Thesis_rev10.pdf http://eprints.usm.my/30379/
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Institution:	Universiti Sains Malaysia
Language:	English

id	my.usm.eprints.30379
record_format	eprints
spelling	my.usm.eprints.30379 http://eprints.usm.my/30379/ Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry Loo , Chun Hou HF5001-6182 Business Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. Due to the low reading rate among Malaysian, the overall market size of book retailing is always limited and competitive. Some book retailers have organized book fairs around Malaysia in order to stimulate the more sales and generate more revenue. However not every book fair could attract huge crowd to visit and purchase. 2015-11 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/30379/1/Thesis_rev10.pdf Loo , Chun Hou (2015) Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry. Masters thesis, Universiti Sains Malaysia.
institution	Universiti Sains Malaysia
building	Hamzah Sendut Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Sains Malaysia
content_source	USM Institutional Repository
url_provider	http://eprints.usm.my/
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Loo , Chun Hou Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
description	Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. Due to the low reading rate among Malaysian, the overall market size of book retailing is always limited and competitive. Some book retailers have organized book fairs around Malaysia in order to stimulate the more sales and generate more revenue. However not every book fair could attract huge crowd to visit and purchase.
format	Thesis
author	Loo , Chun Hou
author_facet	Loo , Chun Hou
author_sort	Loo , Chun Hou
title	Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_short	Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_full	Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_fullStr	Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_full_unstemmed	Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_sort	factors affect the customer loyalty towards business event: book fair industry
publishDate	2015
url	http://eprints.usm.my/30379/1/Thesis_rev10.pdf http://eprints.usm.my/30379/
_version_	1643707156697972736

Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry

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