Relationship Quality In Franchising : Antecedents And Outcomes
Kajian ini cuba merungkai secara empirik kepada dua konstruk yang telah dikenalpasti iaitu mekanisme perhubungan dan mekanisme transaksi yang mungkin mempengaruhi kualiti perhubungan. Selain itu, kajian ini juga mengenalpasti dua impak utama kualiti perhubungan iaitu prestasi dan kesetiaan pihak fra...
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2015
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my.usm.eprints.30535 http://eprints.usm.my/30535/ Relationship Quality In Franchising : Antecedents And Outcomes Ishak, Khairol Anuar HD Industries. Land use. Labor Kajian ini cuba merungkai secara empirik kepada dua konstruk yang telah dikenalpasti iaitu mekanisme perhubungan dan mekanisme transaksi yang mungkin mempengaruhi kualiti perhubungan. Selain itu, kajian ini juga mengenalpasti dua impak utama kualiti perhubungan iaitu prestasi dan kesetiaan pihak francaisi. This study attempts to examine empirically two constructs namely relational mechanisms and transactional mechanisms which may influence the relationship quality in franchising relationship. Furthermore, this study examines two main outcomes of relationship quality namely performance and loyalty in franchising relationships. 2015-07 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/30535/1/KHAIROL_ANUAR_BIN_ISHAK.pdf Ishak, Khairol Anuar (2015) Relationship Quality In Franchising : Antecedents And Outcomes. PhD thesis, Universiti Sains Malaysia. |
| institution |
Universiti Sains Malaysia |
| building |
Hamzah Sendut Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Sains Malaysia |
| content_source |
USM Institutional Repository |
| url_provider |
http://eprints.usm.my/ |
| language |
English |
| topic |
HD Industries. Land use. Labor |
| spellingShingle |
HD Industries. Land use. Labor Ishak, Khairol Anuar Relationship Quality In Franchising : Antecedents And Outcomes |
| description |
Kajian ini cuba merungkai secara empirik kepada dua konstruk yang telah dikenalpasti iaitu mekanisme perhubungan dan mekanisme transaksi yang mungkin mempengaruhi kualiti perhubungan. Selain itu, kajian ini juga mengenalpasti dua impak utama kualiti perhubungan iaitu prestasi dan kesetiaan pihak francaisi.
This study attempts to examine empirically two constructs namely relational mechanisms and transactional mechanisms which may influence the relationship quality in franchising relationship. Furthermore, this study examines two main outcomes of relationship quality namely performance and loyalty in franchising relationships. |
| format |
Thesis |
| author |
Ishak, Khairol Anuar |
| author_facet |
Ishak, Khairol Anuar |
| author_sort |
Ishak, Khairol Anuar |
| title |
Relationship Quality In Franchising : Antecedents And Outcomes |
| title_short |
Relationship Quality In Franchising : Antecedents And Outcomes |
| title_full |
Relationship Quality In Franchising : Antecedents And Outcomes |
| title_fullStr |
Relationship Quality In Franchising : Antecedents And Outcomes |
| title_full_unstemmed |
Relationship Quality In Franchising : Antecedents And Outcomes |
| title_sort |
relationship quality in franchising : antecedents and outcomes |
| publishDate |
2015 |
| url |
http://eprints.usm.my/30535/1/KHAIROL_ANUAR_BIN_ISHAK.pdf http://eprints.usm.my/30535/ |
| _version_ |
1643707198031790080 |