Advantages and important of innovation
The purpose of this paper is to identify the advantages and important of innovation in housing development in Malaysia. In the pass few years, innovation became one of the hot topic among the scholar and the industry itself. In order to survive and sustain due to the globalization and uncertainty...
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Main Authors: | , , |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2008
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Subjects: | |
Online Access: | http://eprints.usm.my/34611/1/HBP9.pdf http://eprints.usm.my/34611/ |
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Institution: | Universiti Sains Malaysia |
Language: | English |
Summary: | The purpose of this paper is to identify the advantages and important of
innovation in housing development in Malaysia. In the pass few years,
innovation became one of the hot topic among the scholar and the industry
itself. In order to survive and sustain due to the globalization and uncertainty
occurred in the market, the industry must do something. The industry has to
reconsider the conventional and ordinary method of business. According to
Porter (1980), innovation plays a crucial role in securing sustained competitive
advantage. Although the market keeps mentioning innovation, but does the
market ask what make innovation become crucial? What make innovation is the
key of survive? What make innovation the influencer to the direction of an
organization? Among these question, the most important question is what is the
benefit and important of innovation? There must be a reason to practice
innovation in organizational instead of just maintain the conventional and current
situation. The industry especially housing development seems to be quite slow
and lack of innovation. Therefore, it become crucial to explore and identify what
is the advantages and important of innovation. The result of this paper should be
able to reveal the benefit of applying innovation in their business. On the other
hand, this paper also tries to identify the important of innovation. In addition, the
housing development can has a clear view on innovation and how innovation
can improve their performance. And through this paper, the housing
development can take this as reference in their strategic planning for short and
long term. |
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