Advantages and important of innovation

The purpose of this paper is to identify the advantages and important of innovation in housing development in Malaysia. In the pass few years, innovation became one of the hot topic among the scholar and the industry itself. In order to survive and sustain due to the globalization and uncertainty...

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Main Authors: Lai, Kong Seng, Yusof, Nor’Aini, Zainul Abidin, Nazirah
Format: Conference or Workshop Item
Language:English
Published: 2008
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Online Access:http://eprints.usm.my/34611/1/HBP9.pdf
http://eprints.usm.my/34611/
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Institution: Universiti Sains Malaysia
Language: English
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spelling my.usm.eprints.34611 http://eprints.usm.my/34611/ Advantages and important of innovation Lai, Kong Seng Yusof, Nor’Aini Zainul Abidin, Nazirah TH1-9745 Building construction The purpose of this paper is to identify the advantages and important of innovation in housing development in Malaysia. In the pass few years, innovation became one of the hot topic among the scholar and the industry itself. In order to survive and sustain due to the globalization and uncertainty occurred in the market, the industry must do something. The industry has to reconsider the conventional and ordinary method of business. According to Porter (1980), innovation plays a crucial role in securing sustained competitive advantage. Although the market keeps mentioning innovation, but does the market ask what make innovation become crucial? What make innovation is the key of survive? What make innovation the influencer to the direction of an organization? Among these question, the most important question is what is the benefit and important of innovation? There must be a reason to practice innovation in organizational instead of just maintain the conventional and current situation. The industry especially housing development seems to be quite slow and lack of innovation. Therefore, it become crucial to explore and identify what is the advantages and important of innovation. The result of this paper should be able to reveal the benefit of applying innovation in their business. On the other hand, this paper also tries to identify the important of innovation. In addition, the housing development can has a clear view on innovation and how innovation can improve their performance. And through this paper, the housing development can take this as reference in their strategic planning for short and long term. 2008-12 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.usm.my/34611/1/HBP9.pdf Lai, Kong Seng and Yusof, Nor’Aini and Zainul Abidin, Nazirah (2008) Advantages and important of innovation. In: 2nd International Conference on Built Environment in Developing Countries., 3rd- 4th December 2008, Universiti Sains Malaysia, Pulau Pinang.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic TH1-9745 Building construction
spellingShingle TH1-9745 Building construction
Lai, Kong Seng
Yusof, Nor’Aini
Zainul Abidin, Nazirah
Advantages and important of innovation
description The purpose of this paper is to identify the advantages and important of innovation in housing development in Malaysia. In the pass few years, innovation became one of the hot topic among the scholar and the industry itself. In order to survive and sustain due to the globalization and uncertainty occurred in the market, the industry must do something. The industry has to reconsider the conventional and ordinary method of business. According to Porter (1980), innovation plays a crucial role in securing sustained competitive advantage. Although the market keeps mentioning innovation, but does the market ask what make innovation become crucial? What make innovation is the key of survive? What make innovation the influencer to the direction of an organization? Among these question, the most important question is what is the benefit and important of innovation? There must be a reason to practice innovation in organizational instead of just maintain the conventional and current situation. The industry especially housing development seems to be quite slow and lack of innovation. Therefore, it become crucial to explore and identify what is the advantages and important of innovation. The result of this paper should be able to reveal the benefit of applying innovation in their business. On the other hand, this paper also tries to identify the important of innovation. In addition, the housing development can has a clear view on innovation and how innovation can improve their performance. And through this paper, the housing development can take this as reference in their strategic planning for short and long term.
format Conference or Workshop Item
author Lai, Kong Seng
Yusof, Nor’Aini
Zainul Abidin, Nazirah
author_facet Lai, Kong Seng
Yusof, Nor’Aini
Zainul Abidin, Nazirah
author_sort Lai, Kong Seng
title Advantages and important of innovation
title_short Advantages and important of innovation
title_full Advantages and important of innovation
title_fullStr Advantages and important of innovation
title_full_unstemmed Advantages and important of innovation
title_sort advantages and important of innovation
publishDate 2008
url http://eprints.usm.my/34611/1/HBP9.pdf
http://eprints.usm.my/34611/
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