Search Engine Optimisation: Evidence From Pakistan

• Main Authors: Ahmed, Irfan, Shahzad, Rana Khurram, ur Rehman, Kashif, Shabbir, Javeria
• Format: Article
• Language: English
• Published: Asian Academy of Management (AAM) 2013
• Subjects: HD28-70 Management. Industrial Management
• Online Access: http://eprints.usm.my/36597/1/art_1_%281-16%29.pdf; http://eprints.usm.my/36597/; http://web.usm.my/aamj/18022013/art%201%20(1-16).pdf
• Institution: Universiti Sains Malaysia

This study has two objectives. The first objective is to investigate firm exploitation of search engine optimisation (SEO) techniques with respect to website traffic. The second objective is to report on the searching habits of Internet users. This study uses a qualitative descriptive approach th...