Clustering Shoppers By Mall Experience For Emerging Indian City
India is undergoing drastic transformation in its organised retail sector. Followed by Tier 1 cities, Tier 2 cities are also witnessing an upsurge in retail malls, owing to the burgeoning middle class, growing income levels and a more accommodative attitude towards modern shopping formats. Howeve...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM)
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/36673/1/aamj21022016_3.pdf http://eprints.usm.my/36673/ http://web.usm.my/aamj/21022016/aamj21022016_3.pdf |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |