Clustering Shoppers By Mall Experience For Emerging Indian City

• Main Authors: Prashar, Sanjeev, Gupta, Sumeet, Singh, Harvinder, T. Sai Vijay , T. Sai Vijay, Parsad, Chandan
• Format: Article
• Language: English
• Published: Asian Academy of Management (AAM) 2016
• Subjects: HD28-70 Management. Industrial Management
• Online Access: http://eprints.usm.my/36673/1/aamj21022016_3.pdf; http://eprints.usm.my/36673/; http://web.usm.my/aamj/21022016/aamj21022016_3.pdf
• Institution: Universiti Sains Malaysia

India is undergoing drastic transformation in its organised retail sector. Followed by Tier 1 cities, Tier 2 cities are also witnessing an upsurge in retail malls, owing to the burgeoning middle class, growing income levels and a more accommodative attitude towards modern shopping formats. Howeve...