Visual Analysis: Design Confusion Of Canned Alcoholic Beverages Amongst Muslim Consumers In Malaysia
Packaging design plays an important role to attract buyers. Several cases have been reported on the unintentional buying of canned alcoholic beverages by Muslims caused by the confusing packaging design between the alcoholic and non-alcoholic beverages. Many studies on the development of packaging d...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.usm.my/39275/1/PAPER_19.pdf http://eprints.usm.my/39275/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |