Visual Analysis: Design Confusion Of Canned Alcoholic Beverages Amongst Muslim Consumers In Malaysia

• Main Authors: Abdul Aziz, Mohd Nasiruddin, Daimin, Ghazali, Ahmad, Ahmad Khairul Azizi
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: N Visual arts (General) For photography, see TR
• Online Access: http://eprints.usm.my/39275/1/PAPER_19.pdf; http://eprints.usm.my/39275/
• Institution: Universiti Sains Malaysia

Packaging design plays an important role to attract buyers. Several cases have been reported on the unintentional buying of canned alcoholic beverages by Muslims caused by the confusing packaging design between the alcoholic and non-alcoholic beverages. Many studies on the development of packaging d...