Relationship Between Organizational Culture And Innovativeness Of Public Listed Housing Developers

• Main Authors: Yusof , Nor'Aini, Abu-Jarad, Ismael
• Format: Conference or Workshop Item
• Language: English
• Published: 2011
• Subjects: HD28-70 Management. Industrial Management; TH4021-4977 Buildings, Construction with reference to use
• Online Access: http://eprints.usm.my/43119/1/5142_aini_usm.pdf; http://eprints.usm.my/43119/; http://ibac-conference.org/
• Institution: Universiti Sains Malaysia

The benefits of innovation and the need to be innovative have been highlighted by many. However, it is doubtful whether the players in the housing industry, in particular the housing development firms, have the characteristics that are favourable for innovation. The study seeks to examine the relati...