The Organizational Innovativeness of Public Listed Housing Developers in Malaysia
This paper investigated the organizational innovativeness of public listed housing developers in Malaysia. We conceptualized organizational innovativeness as a multi-dimensional construct consisting of 5 dimensions: market innovativeness, product innovativeness, process innovativeness, behavior...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
World Academy of Science Engineering and Technology
2011
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| Subjects: | |
| Online Access: | http://eprints.usm.my/43122/1/v77-8-AINI-USM.pdf http://eprints.usm.my/43122/ https://waset.org/ |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |
| Summary: | This paper investigated the organizational
innovativeness of public listed housing developers in Malaysia. We
conceptualized organizational innovativeness as a multi-dimensional
construct consisting of 5 dimensions: market innovativeness, product
innovativeness, process innovativeness, behavior innovativeness and
strategic innovativeness. We carried out questionnaire survey with all
accessible public listed developers in Malaysia and received a 56
percent response. We found that the innovativeness of public listed
housing developers is low. The paper ends by providing some
explanations for the results. |
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