The Organizational Innovativeness of Public Listed Housing Developers in Malaysia

• Main Authors: Yusof, Nor’Aini, Abu-Jarad, Ismael Younis
• Format: Article
• Language: English
• Published: World Academy of Science Engineering and Technology 2011
• Subjects: HD28-70 Management. Industrial Management; TH1-9745 Building construction
• Online Access: http://eprints.usm.my/43122/1/v77-8-AINI-USM.pdf; http://eprints.usm.my/43122/; https://waset.org/
• Institution: Universiti Sains Malaysia

This paper investigated the organizational innovativeness of public listed housing developers in Malaysia. We conceptualized organizational innovativeness as a multi-dimensional construct consisting of 5 dimensions: market innovativeness, product innovativeness, process innovativeness, behavior innovativeness and strategic innovativeness. We carried out questionnaire survey with all accessible public listed developers in Malaysia and received a 56 percent response. We found that the innovativeness of public listed housing developers is low. The paper ends by providing some explanations for the results.