A Study On Malaysian Households’ Purchase Intention Of Water Purifier

Drinking water quality has been one of the main concerns of Malaysian households today. Despite government’s continuous efforts to improve water quality, concerned households are installing domestic water purifiers at their own cost for added peace of mind. However, why households acted to purchase...

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Bibliographic Details
Main Author: Nadarajan, Nedumaaran
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.usm.my/44380/1/NEDUMAARAN%20AL%20NADARAJAN.pdf
http://eprints.usm.my/44380/
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Institution: Universiti Sains Malaysia
Language: English
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