Positioning of corporate social responsibility in media reporting
Media has the capability to disseminate message and influence audience in developing perception, opinion or decision making. Media play an indispensable role in the dialogues around Corporate Social Responsibility (CSR). In addition to its function as an independent monitor for corporations media of...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
Routledge, Taylor & Francis Group
2017
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| Subjects: | |
| Online Access: | http://eprints.usm.my/48471/1/CSRDoingWellbybeinggood.pdf http://eprints.usm.my/48471/ http://www.worldcat.org/oclc/1155805453 |
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| Institution: | Universiti Sains Malaysia |
| Language: | English |