Positioning of corporate social responsibility in media reporting

• Main Authors: Ahmad, Jamilah, Saad, Suriati
• Other Authors: Aras, Güler
• Format: Book Section
• Language: English
• Published: Routledge, Taylor & Francis Group 2017
• Subjects: P87-96 Communication. Mass media
• Online Access: http://eprints.usm.my/48471/1/CSRDoingWellbybeinggood.pdf; http://eprints.usm.my/48471/; http://www.worldcat.org/oclc/1155805453
• Institution: Universiti Sains Malaysia

Media has the capability to disseminate message and influence audience in developing perception, opinion or decision making. Media play an indispensable role in the dialogues around Corporate Social Responsibility (CSR). In addition to its function as an independent monitor for corporations media of...