The role of marketing and promotion management in assisting ICT incubatees in Malaysia

This paper examines the level of marketing and promotion management services available at ICT incubators and their impact on incubation performance. It argues that incubatees are more likely to perform when targeted marketing and promotion management services are provided in Malaysian ICT incubators...

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Bibliographic Details
Main Authors: Abdul Khalid, Fararishah, Gilbert, David H., Huq, Afreen, Ebrahim, Zuhriah
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
Online Access:http://eprints.utem.edu.my/id/eprint/11241/1/apmmc2013_submission_23.pdf
http://eprints.utem.edu.my/id/eprint/11241/
http://www.slideshare.net/ErnestCdeRun/asia-pacific-marketing
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Institution: Universiti Teknikal Malaysia Melaka
Language: English