The role of marketing and promotion management in assisting ICT incubatees in Malaysia

This paper examines the level of marketing and promotion management services available at ICT incubators and their impact on incubation performance. It argues that incubatees are more likely to perform when targeted marketing and promotion management services are provided in Malaysian ICT incubators...

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Main Authors: Abdul Khalid, Fararishah, Gilbert, David H., Huq, Afreen, Ebrahim, Zuhriah
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
Online Access:http://eprints.utem.edu.my/id/eprint/11241/1/apmmc2013_submission_23.pdf
http://eprints.utem.edu.my/id/eprint/11241/
http://www.slideshare.net/ErnestCdeRun/asia-pacific-marketing
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Institution: Universiti Teknikal Malaysia Melaka
Language: English
id my.utem.eprints.11241
record_format eprints
spelling my.utem.eprints.112412023-06-15T14:15:25Z http://eprints.utem.edu.my/id/eprint/11241/ The role of marketing and promotion management in assisting ICT incubatees in Malaysia Abdul Khalid, Fararishah Gilbert, David H. Huq, Afreen Ebrahim, Zuhriah H Social Sciences (General) This paper examines the level of marketing and promotion management services available at ICT incubators and their impact on incubation performance. It argues that incubatees are more likely to perform when targeted marketing and promotion management services are provided in Malaysian ICT incubators. It adopts the mixed-methods approach to solicit the opinion of six incubator managers and 118 incubatees with regards to the availability of marketing and promotion management services at their respective incubators. This paper seeks to understand the impact of marketing and promotion management services on business incubation performance. It hypothesizes that integrating marketing and promotion management services in incubators impacts business incubation performance by transforming the level of services in these ICT incubators from first and second-generation incubators to third and fourth generation. 2013-11-21 Conference or Workshop Item PeerReviewed text en http://eprints.utem.edu.my/id/eprint/11241/1/apmmc2013_submission_23.pdf Abdul Khalid, Fararishah and Gilbert, David H. and Huq, Afreen and Ebrahim, Zuhriah (2013) The role of marketing and promotion management in assisting ICT incubatees in Malaysia. In: Asia Pacific Marketing and Management Conference 2013, 20-22 November 2013, Hilton Hotel, Kuching, Sarawak. http://www.slideshare.net/ErnestCdeRun/asia-pacific-marketing
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Abdul Khalid, Fararishah
Gilbert, David H.
Huq, Afreen
Ebrahim, Zuhriah
The role of marketing and promotion management in assisting ICT incubatees in Malaysia
description This paper examines the level of marketing and promotion management services available at ICT incubators and their impact on incubation performance. It argues that incubatees are more likely to perform when targeted marketing and promotion management services are provided in Malaysian ICT incubators. It adopts the mixed-methods approach to solicit the opinion of six incubator managers and 118 incubatees with regards to the availability of marketing and promotion management services at their respective incubators. This paper seeks to understand the impact of marketing and promotion management services on business incubation performance. It hypothesizes that integrating marketing and promotion management services in incubators impacts business incubation performance by transforming the level of services in these ICT incubators from first and second-generation incubators to third and fourth generation.
format Conference or Workshop Item
author Abdul Khalid, Fararishah
Gilbert, David H.
Huq, Afreen
Ebrahim, Zuhriah
author_facet Abdul Khalid, Fararishah
Gilbert, David H.
Huq, Afreen
Ebrahim, Zuhriah
author_sort Abdul Khalid, Fararishah
title The role of marketing and promotion management in assisting ICT incubatees in Malaysia
title_short The role of marketing and promotion management in assisting ICT incubatees in Malaysia
title_full The role of marketing and promotion management in assisting ICT incubatees in Malaysia
title_fullStr The role of marketing and promotion management in assisting ICT incubatees in Malaysia
title_full_unstemmed The role of marketing and promotion management in assisting ICT incubatees in Malaysia
title_sort role of marketing and promotion management in assisting ict incubatees in malaysia
publishDate 2013
url http://eprints.utem.edu.my/id/eprint/11241/1/apmmc2013_submission_23.pdf
http://eprints.utem.edu.my/id/eprint/11241/
http://www.slideshare.net/ErnestCdeRun/asia-pacific-marketing
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