Modified of UTAUT theory in adoption of technology for Malaysia Small Medium Enterprises (SMEs) in food industry

• Main Authors: Abu, Fairus, Yunus, Ahmad Rozelan, Jabar, Juhaini
• Format: Article
• Language: English
• Published: Australian Journal of Basic and Applied Sciences 2015
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utem.edu.my/id/eprint/14873/1/Modified%20of%20UTAUT%20Theory%20in%20Adoption%20of%20Technology%20for%20Malaysia%20Small%20Medium.pdf; http://eprints.utem.edu.my/id/eprint/14873/; http://www.ajbasweb.com
• Institution: Universiti Teknikal Malaysia Melaka

A small and medium enterprise is a backbone of local and world economy including Malaysia as developing country. It is estimated that over 90 percent of all enterprises are SMEs and the contribution from SMEs is more than 70 percent of goods and services sold worldwide. Food industry is mainly dominated by SMEs, even though SMEs of food industry is huge contribution towards economies. Moreover, Malaysian SMEs are still rely on imported food and use of technology adoption has been spike issues among SMEs as they require a big outlay which lacking resources to SMEs. However, SMEs of food industry in Malaysia could be improve their competitive advantage through the increasing level of use technology and provide training to enhance more skills of employees. Moreover, the introducing of Unified theory of acceptance and use of technology (UTAUT) is one option for SMEs to increase quality of products and simultaneously enhance the contribution of good domestic product and export activity. This study will attempt to analyze the acceptance and use of technology in SMEs of food industry in order to understand the SMEs behavior towards acceptance and use of higher level of technology. A model developed and empirically tested through survey data obtained from 135 organizations. This model was analyzed using SPSS and test exploratory factor analysis. The result indicates effort expectancy has been removing and this study decides to replace this construct resistance to use. Thus, this study contributes to existing literature by incorporating resistance of use of new construct UTAUT theory as a proposed model.