The effectiveness of strategic partnership in conducting Malaysian fast food franchise industry in Indonesia

• Main Author: Perdana, Ryan Aditya
• Format: Thesis
• Language: English; English
• Published: 2013
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://eprints.utem.edu.my/id/eprint/15049/1/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysia%20fast%20food%20franchise%20industry%20in%20Indonesia.pdf; http://eprints.utem.edu.my/id/eprint/15049/2/The%20effectiveness%20of%20strategic%20partnership%20in%20conducting%20Malaysian%20fast%20food%20franchise%20industry%20in.pdf; http://eprints.utem.edu.my/id/eprint/15049/; http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000085664
• Institution: Universiti Teknikal Malaysia Melaka

In Malaysia, there are lots of local fast food restaurants that are competing with each other especially in terms of penetrating new market which is overseas. Thus, this study is to find the relation in between the strategic partnership with perception of both franchisors and franchisees when conducting fast food franchise business. This strategic partnership is categorized into 2 parts; strategic partnership and knowledge and resource sharing. The marketing tools are also studied to examine the decision making for both franchisors and franchisee before conducting fast food franchise business.