The Influence of Internal and External Forces in Adoption of Electronic Customer Relationship Management (eCRM) in Malaysian SMEs
Information Technology (IT) plays a significant role in today’s business competition. A prominent role is that it helps a firm to manage relationships with customers effectively. Today’s online consumer has more complex needs and much higher expectations than ever before. Online business communities...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Medwell Journals
2017
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/19309/1/CONCEPTUAL%20PAPER2017_HAFIZA.doc http://eprints.utem.edu.my/id/eprint/19309/ |
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| Institution: | Universiti Teknikal Malaysia Melaka |
| Language: | English |