Entrepreneurs' personal characteristics, market orientation and SME’s firm performance: Moderating effect of secondary and tertiary education level
This research investigates the moderating effect of education level in relationship between entrepreneurs’ personal characteristics and market orientation towards firm performance among SMEs in Malaysia. The existence theory suggests that entrepreneurs’ internal personality, the orientation and the...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
American Scientific Publishers
2018
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Subjects: | |
Online Access: | http://eprints.utem.edu.my/id/eprint/23001/2/Artikel%20Jurnal%20Zalizah.pdf http://eprints.utem.edu.my/id/eprint/23001/ https://www.ingentaconnect.com/content/asp/asl/2018/00000024/00000004/art00147%3bjsessionid=6jgm6i1moi3j.x-ic-live-02#expand/collapse |
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Institution: | Universiti Teknikal Malaysia Melaka |
Language: | English |