Entrepreneurs' personal characteristics, market orientation and SME’s firm performance: Moderating effect of secondary and tertiary education level

This research investigates the moderating effect of education level in relationship between entrepreneurs’ personal characteristics and market orientation towards firm performance among SMEs in Malaysia. The existence theory suggests that entrepreneurs’ internal personality, the orientation and the...

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Bibliographic Details
Main Authors: Bahari, Norzalizah, Yunus, Ahmad Rozelan, Jabar, Juhaini
Format: Article
Language:English
Published: American Scientific Publishers 2018
Subjects:
Online Access:http://eprints.utem.edu.my/id/eprint/23001/2/Artikel%20Jurnal%20Zalizah.pdf
http://eprints.utem.edu.my/id/eprint/23001/
https://www.ingentaconnect.com/content/asp/asl/2018/00000024/00000004/art00147%3bjsessionid=6jgm6i1moi3j.x-ic-live-02#expand/collapse
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Institution: Universiti Teknikal Malaysia Melaka
Language: English