Entrepreneurs' personal characteristics, market orientation and SME’s firm performance: Moderating effect of secondary and tertiary education level

• Main Authors: Bahari, Norzalizah, Yunus, Ahmad Rozelan, Jabar, Juhaini
• Format: Article
• Language: English
• Published: American Scientific Publishers 2018
• Subjects: H Social Sciences (General); HD Industries. Land use. Labor
• Online Access: http://eprints.utem.edu.my/id/eprint/23001/2/Artikel%20Jurnal%20Zalizah.pdf; http://eprints.utem.edu.my/id/eprint/23001/; https://www.ingentaconnect.com/content/asp/asl/2018/00000024/00000004/art00147%3bjsessionid=6jgm6i1moi3j.x-ic-live-02#expand/collapse
• Institution: Universiti Teknikal Malaysia Melaka

This research investigates the moderating effect of education level in relationship between entrepreneurs’ personal characteristics and market orientation towards firm performance among SMEs in Malaysia. The existence theory suggests that entrepreneurs’ internal personality, the orientation and the...