Determining the relationship between adoption factors of P3 Sweetener through partial least squares structural equation modeling approach

P3 Sweetener is categorized as a nanomaterial-based health and wellness product. It is also known as a nanofood product, used to intensify the nutritional content, quality, and flavor of food. However, minimal research, interest, and engagement have led to limited knowledge discovery, uncertainty, a...

Full description

Saved in:
Bibliographic Details
Main Authors: Jabar, Juhaini, Hasim, Mohamad Aidil, Abdul Khalid, Fararishah, Suryo, Ibnu
Format: Article
Language:English
Published: Qazvin Islamic Azad University 2022
Online Access:http://eprints.utem.edu.my/id/eprint/26380/2/JOIE_VOLUME%2015_ISSUE%202_PAGES%2057-65%20-%202022.PDF
http://eprints.utem.edu.my/id/eprint/26380/
https://jie.qazvin.iau.ir/article_689640_db4babe4c6b8e6050bb5fc3d106206f0.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Teknikal Malaysia Melaka
Language: English
id my.utem.eprints.26380
record_format eprints
spelling my.utem.eprints.263802023-02-23T10:55:03Z http://eprints.utem.edu.my/id/eprint/26380/ Determining the relationship between adoption factors of P3 Sweetener through partial least squares structural equation modeling approach Jabar, Juhaini Hasim, Mohamad Aidil Abdul Khalid, Fararishah Suryo, Ibnu P3 Sweetener is categorized as a nanomaterial-based health and wellness product. It is also known as a nanofood product, used to intensify the nutritional content, quality, and flavor of food. However, minimal research, interest, and engagement have led to limited knowledge discovery, uncertainty, and lack of understanding on this matter. Thus, the present study is intended to investigate the relationship between adoption factors of P3 Sweetener towards the purchase behavior of the consumers. A conceptual framework was constructed based on the Stimulus Organism Response (SOR) model developed by Mehrabian and Russell in 1974. An online questionnaire was distributed online via Google Forms for data collection. This quantitative study involved 390 P3 Sweetener users who responded to the questionnaire distributed in Johor, Malaysia, based upon the purposive sampling plan (homogenous sampling). After discarding the incomplete questionnaires, approximately 365 samples were considered suitable for further analysis, which was performed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Research result indicated that perceived benefit, motivation, and trust have significant relationships with purchase behavior. Also, it postulated that motivation was the most significant predictor for purchase behavior, affecting the psychological processes of the human mind and led to the willingness to purchase the P3 Sweetener. Despite the substantial contributions generated from the current study, limitations do exist. Firstly, the number of food industries related to nanofood in Malaysia is limited. Secondly, the data collection process was time-consuming. The appropriate samples and data collection took approximately six months to be completed due to their confidentiality. Lastly, this research was confined to Johoreans in the state of Johor, Malaysia. Finally, it indicated that this study is among the first to investigate the adoption factor of the P3 Sweetener product from the behavioral perspective. It also helps to comprehensively understand the adoption process of P3 Sweetener among users, especially in health and wellness industries in Malaysia. Lastly, this study helps to enrich the literature by identifying the adoption factors of P3 Sweetener in the health and wellness managerial context and provide recommendations for future studies. Qazvin Islamic Azad University 2022-03-07 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/26380/2/JOIE_VOLUME%2015_ISSUE%202_PAGES%2057-65%20-%202022.PDF Jabar, Juhaini and Hasim, Mohamad Aidil and Abdul Khalid, Fararishah and Suryo, Ibnu (2022) Determining the relationship between adoption factors of P3 Sweetener through partial least squares structural equation modeling approach. Journal of Optimization in Industrial Engineering, 15 (2). pp. 57-65. ISSN 2251-9904 https://jie.qazvin.iau.ir/article_689640_db4babe4c6b8e6050bb5fc3d106206f0.pdf 10.22094/joie.2022.1949917.1927
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
description P3 Sweetener is categorized as a nanomaterial-based health and wellness product. It is also known as a nanofood product, used to intensify the nutritional content, quality, and flavor of food. However, minimal research, interest, and engagement have led to limited knowledge discovery, uncertainty, and lack of understanding on this matter. Thus, the present study is intended to investigate the relationship between adoption factors of P3 Sweetener towards the purchase behavior of the consumers. A conceptual framework was constructed based on the Stimulus Organism Response (SOR) model developed by Mehrabian and Russell in 1974. An online questionnaire was distributed online via Google Forms for data collection. This quantitative study involved 390 P3 Sweetener users who responded to the questionnaire distributed in Johor, Malaysia, based upon the purposive sampling plan (homogenous sampling). After discarding the incomplete questionnaires, approximately 365 samples were considered suitable for further analysis, which was performed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Research result indicated that perceived benefit, motivation, and trust have significant relationships with purchase behavior. Also, it postulated that motivation was the most significant predictor for purchase behavior, affecting the psychological processes of the human mind and led to the willingness to purchase the P3 Sweetener. Despite the substantial contributions generated from the current study, limitations do exist. Firstly, the number of food industries related to nanofood in Malaysia is limited. Secondly, the data collection process was time-consuming. The appropriate samples and data collection took approximately six months to be completed due to their confidentiality. Lastly, this research was confined to Johoreans in the state of Johor, Malaysia. Finally, it indicated that this study is among the first to investigate the adoption factor of the P3 Sweetener product from the behavioral perspective. It also helps to comprehensively understand the adoption process of P3 Sweetener among users, especially in health and wellness industries in Malaysia. Lastly, this study helps to enrich the literature by identifying the adoption factors of P3 Sweetener in the health and wellness managerial context and provide recommendations for future studies.
format Article
author Jabar, Juhaini
Hasim, Mohamad Aidil
Abdul Khalid, Fararishah
Suryo, Ibnu
spellingShingle Jabar, Juhaini
Hasim, Mohamad Aidil
Abdul Khalid, Fararishah
Suryo, Ibnu
Determining the relationship between adoption factors of P3 Sweetener through partial least squares structural equation modeling approach
author_facet Jabar, Juhaini
Hasim, Mohamad Aidil
Abdul Khalid, Fararishah
Suryo, Ibnu
author_sort Jabar, Juhaini
title Determining the relationship between adoption factors of P3 Sweetener through partial least squares structural equation modeling approach
title_short Determining the relationship between adoption factors of P3 Sweetener through partial least squares structural equation modeling approach
title_full Determining the relationship between adoption factors of P3 Sweetener through partial least squares structural equation modeling approach
title_fullStr Determining the relationship between adoption factors of P3 Sweetener through partial least squares structural equation modeling approach
title_full_unstemmed Determining the relationship between adoption factors of P3 Sweetener through partial least squares structural equation modeling approach
title_sort determining the relationship between adoption factors of p3 sweetener through partial least squares structural equation modeling approach
publisher Qazvin Islamic Azad University
publishDate 2022
url http://eprints.utem.edu.my/id/eprint/26380/2/JOIE_VOLUME%2015_ISSUE%202_PAGES%2057-65%20-%202022.PDF
http://eprints.utem.edu.my/id/eprint/26380/
https://jie.qazvin.iau.ir/article_689640_db4babe4c6b8e6050bb5fc3d106206f0.pdf
_version_ 1758953856555810816