Determining the relationship between adoption factors of P3 Sweetener through partial least squares structural equation modeling approach

• Main Authors: Jabar, Juhaini, Hasim, Mohamad Aidil, Abdul Khalid, Fararishah, Suryo, Ibnu
• Format: Article
• Language: English
• Published: Qazvin Islamic Azad University 2022
• Online Access: http://eprints.utem.edu.my/id/eprint/26380/2/JOIE_VOLUME%2015_ISSUE%202_PAGES%2057-65%20-%202022.PDF; http://eprints.utem.edu.my/id/eprint/26380/; https://jie.qazvin.iau.ir/article_689640_db4babe4c6b8e6050bb5fc3d106206f0.pdf
• Institution: Universiti Teknikal Malaysia Melaka

P3 Sweetener is categorized as a nanomaterial-based health and wellness product. It is also known as a nanofood product, used to intensify the nutritional content, quality, and flavor of food. However, minimal research, interest, and engagement have led to limited knowledge discovery, uncertainty, a...