Agrotourism development strategy during and post Covid-19 pandemic findings from Caping Merapi, Indonesia and Tobwakira Farm, Kiribati
This research investigates the COVID-19 pandemic impact of Agrotourism between Caping Merapi in Indonesia and Tobwakira Farm in Kiribati. Location determination was carried out purposively at Caping Merapi Agrotourism in Indonesia and Tobwakira Farm Agrotourism in Kiribati. Respondents used in t...
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Main Authors: | , , , , , |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2023
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Online Access: | http://eprints.utem.edu.my/id/eprint/28064/1/Agrotourism%20development%20strategy%20during%20and%20post%20Covid-19%20pandemic%20findings%20from%20Caping%20Merapi%2C%20Indonesia%20and%20Tobwakira%20Farm%2C%20Kiribati.pdf http://eprints.utem.edu.my/id/eprint/28064/ https://www.e3s-conferences.org/articles/e3sconf/abs/2023/77/e3sconf_icenso2023_01005/e3sconf_icenso2023_01005.html |
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Institution: | Universiti Teknikal Malaysia Melaka |
Language: | English |
Summary: | This research investigates the COVID-19 pandemic impact of
Agrotourism between Caping Merapi in Indonesia and Tobwakira Farm in
Kiribati. Location determination was carried out purposively at Caping
Merapi Agrotourism in Indonesia and Tobwakira Farm Agrotourism in
Kiribati. Respondents used in this study were 3 internal parties for both
locations, 6 visitors of Caping Merapi and 2 visitors of Tobwakira Farm.
The analytical method used is SWOT analysis and IE matrix. This study
indicates that Caping Merapi agrotourism faced challenges due to a
decrease in the number of visitors and employees, a negative margin of
profit, and the low salaries of employees during COVID-19. While
Tobwakira Farm faced challenges such as decreased workers and visitors,
low salaries for its employees, but income has been achieved due to
insufficient importation. Moreover, Caping Merapi's internal total score is
2.96 and its external total score is 2.45, while Tobwakira Farm's internal
total score is 2.83 and its external total score is 2.53, indicating the two
agrotourism are in cell V, which means growing and maintaining. The
SWOT Matrix strategy development strategy for Caping Merapi and
Tobwakira Farm includes the following objectives: maintaining and
strengthening the characteristics of agrotourism by enhancing the facilities
and services, improving human resources in developing consumable
products from consumable plants, maximizing promotion in various social
media platforms and improve human resources skills in information
technology, and conducting online training. In the IE matrix, the
development strategy consists of market penetration, product development,
and market development. |
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