Agrotourism development strategy during and post Covid-19 pandemic findings from Caping Merapi, Indonesia and Tobwakira Farm, Kiribati

This research investigates the COVID-19 pandemic impact of Agrotourism between Caping Merapi in Indonesia and Tobwakira Farm in Kiribati. Location determination was carried out purposively at Caping Merapi Agrotourism in Indonesia and Tobwakira Farm Agrotourism in Kiribati. Respondents used in t...

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Main Authors: Rozaki, Zuhud, Barnabas, Tearine, Triyono, Triyono, Kamarudin, Mohd Fauzi, Ariffin, Ahmad Shabudin, Ramli, Mona Fairuz
Format: Conference or Workshop Item
Language:English
Published: 2023
Online Access:http://eprints.utem.edu.my/id/eprint/28064/1/Agrotourism%20development%20strategy%20during%20and%20post%20Covid-19%20pandemic%20findings%20from%20Caping%20Merapi%2C%20Indonesia%20and%20Tobwakira%20Farm%2C%20Kiribati.pdf
http://eprints.utem.edu.my/id/eprint/28064/
https://www.e3s-conferences.org/articles/e3sconf/abs/2023/77/e3sconf_icenso2023_01005/e3sconf_icenso2023_01005.html
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Institution: Universiti Teknikal Malaysia Melaka
Language: English
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spelling my.utem.eprints.280642024-10-17T15:40:19Z http://eprints.utem.edu.my/id/eprint/28064/ Agrotourism development strategy during and post Covid-19 pandemic findings from Caping Merapi, Indonesia and Tobwakira Farm, Kiribati Rozaki, Zuhud Barnabas, Tearine Triyono, Triyono Kamarudin, Mohd Fauzi Ariffin, Ahmad Shabudin Ramli, Mona Fairuz This research investigates the COVID-19 pandemic impact of Agrotourism between Caping Merapi in Indonesia and Tobwakira Farm in Kiribati. Location determination was carried out purposively at Caping Merapi Agrotourism in Indonesia and Tobwakira Farm Agrotourism in Kiribati. Respondents used in this study were 3 internal parties for both locations, 6 visitors of Caping Merapi and 2 visitors of Tobwakira Farm. The analytical method used is SWOT analysis and IE matrix. This study indicates that Caping Merapi agrotourism faced challenges due to a decrease in the number of visitors and employees, a negative margin of profit, and the low salaries of employees during COVID-19. While Tobwakira Farm faced challenges such as decreased workers and visitors, low salaries for its employees, but income has been achieved due to insufficient importation. Moreover, Caping Merapi's internal total score is 2.96 and its external total score is 2.45, while Tobwakira Farm's internal total score is 2.83 and its external total score is 2.53, indicating the two agrotourism are in cell V, which means growing and maintaining. The SWOT Matrix strategy development strategy for Caping Merapi and Tobwakira Farm includes the following objectives: maintaining and strengthening the characteristics of agrotourism by enhancing the facilities and services, improving human resources in developing consumable products from consumable plants, maximizing promotion in various social media platforms and improve human resources skills in information technology, and conducting online training. In the IE matrix, the development strategy consists of market penetration, product development, and market development. 2023 Conference or Workshop Item PeerReviewed text en http://eprints.utem.edu.my/id/eprint/28064/1/Agrotourism%20development%20strategy%20during%20and%20post%20Covid-19%20pandemic%20findings%20from%20Caping%20Merapi%2C%20Indonesia%20and%20Tobwakira%20Farm%2C%20Kiribati.pdf Rozaki, Zuhud and Barnabas, Tearine and Triyono, Triyono and Kamarudin, Mohd Fauzi and Ariffin, Ahmad Shabudin and Ramli, Mona Fairuz (2023) Agrotourism development strategy during and post Covid-19 pandemic findings from Caping Merapi, Indonesia and Tobwakira Farm, Kiribati. In: 1st International Conference on Environment and Smart Society, ICEnSO 2023, 9 August 2023 through 10 August 2023, Yogyakarta. https://www.e3s-conferences.org/articles/e3sconf/abs/2023/77/e3sconf_icenso2023_01005/e3sconf_icenso2023_01005.html
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
description This research investigates the COVID-19 pandemic impact of Agrotourism between Caping Merapi in Indonesia and Tobwakira Farm in Kiribati. Location determination was carried out purposively at Caping Merapi Agrotourism in Indonesia and Tobwakira Farm Agrotourism in Kiribati. Respondents used in this study were 3 internal parties for both locations, 6 visitors of Caping Merapi and 2 visitors of Tobwakira Farm. The analytical method used is SWOT analysis and IE matrix. This study indicates that Caping Merapi agrotourism faced challenges due to a decrease in the number of visitors and employees, a negative margin of profit, and the low salaries of employees during COVID-19. While Tobwakira Farm faced challenges such as decreased workers and visitors, low salaries for its employees, but income has been achieved due to insufficient importation. Moreover, Caping Merapi's internal total score is 2.96 and its external total score is 2.45, while Tobwakira Farm's internal total score is 2.83 and its external total score is 2.53, indicating the two agrotourism are in cell V, which means growing and maintaining. The SWOT Matrix strategy development strategy for Caping Merapi and Tobwakira Farm includes the following objectives: maintaining and strengthening the characteristics of agrotourism by enhancing the facilities and services, improving human resources in developing consumable products from consumable plants, maximizing promotion in various social media platforms and improve human resources skills in information technology, and conducting online training. In the IE matrix, the development strategy consists of market penetration, product development, and market development.
format Conference or Workshop Item
author Rozaki, Zuhud
Barnabas, Tearine
Triyono, Triyono
Kamarudin, Mohd Fauzi
Ariffin, Ahmad Shabudin
Ramli, Mona Fairuz
spellingShingle Rozaki, Zuhud
Barnabas, Tearine
Triyono, Triyono
Kamarudin, Mohd Fauzi
Ariffin, Ahmad Shabudin
Ramli, Mona Fairuz
Agrotourism development strategy during and post Covid-19 pandemic findings from Caping Merapi, Indonesia and Tobwakira Farm, Kiribati
author_facet Rozaki, Zuhud
Barnabas, Tearine
Triyono, Triyono
Kamarudin, Mohd Fauzi
Ariffin, Ahmad Shabudin
Ramli, Mona Fairuz
author_sort Rozaki, Zuhud
title Agrotourism development strategy during and post Covid-19 pandemic findings from Caping Merapi, Indonesia and Tobwakira Farm, Kiribati
title_short Agrotourism development strategy during and post Covid-19 pandemic findings from Caping Merapi, Indonesia and Tobwakira Farm, Kiribati
title_full Agrotourism development strategy during and post Covid-19 pandemic findings from Caping Merapi, Indonesia and Tobwakira Farm, Kiribati
title_fullStr Agrotourism development strategy during and post Covid-19 pandemic findings from Caping Merapi, Indonesia and Tobwakira Farm, Kiribati
title_full_unstemmed Agrotourism development strategy during and post Covid-19 pandemic findings from Caping Merapi, Indonesia and Tobwakira Farm, Kiribati
title_sort agrotourism development strategy during and post covid-19 pandemic findings from caping merapi, indonesia and tobwakira farm, kiribati
publishDate 2023
url http://eprints.utem.edu.my/id/eprint/28064/1/Agrotourism%20development%20strategy%20during%20and%20post%20Covid-19%20pandemic%20findings%20from%20Caping%20Merapi%2C%20Indonesia%20and%20Tobwakira%20Farm%2C%20Kiribati.pdf
http://eprints.utem.edu.my/id/eprint/28064/
https://www.e3s-conferences.org/articles/e3sconf/abs/2023/77/e3sconf_icenso2023_01005/e3sconf_icenso2023_01005.html
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